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3. THE CREATIVE PROCESS
Based on the design brief we provide a detailed design rationale consistent with the clients marketing objectives. Three design alternatives are presented with a view to selecting one or a combination of all three. Revised designs are presented within the allocated time. At this stage there may be a number of revisions to copy, layout, edits.
The next stage is to get approval and sign-off on the final design. There are no surprises with EBD except creative ones. At every stage of the design process client approval is required. At final approval stage a signature is required to commence production. Any additional expenditures resulting from a change in the brief will be highlighted to the client for approval.
Finally the finished design is delivered to the production house with full mock-up and exact instructions.
1. THE DESIGN BRIEF + 2. UPFRONT QUOTE + 4. PRODUCTION
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